Google Again Gains U.S. Search Share

Google ’s (GOOG) share of the U.S. search market increased to 72.07% in December, from 71.97% in November and 65.98% a year ago, according to research firm Hitwise.com . Yahoo ’s (YHOO) share was 17.79%, up a tad from 17.70% in November, but down from 20.88% a year ago. Microsoft’ s (MSFT) share was 5.56%, up from 5.45% in November, but down from 7.04% a year ago. Ask.com (IACI) had 3.15% market share, down from 3.35% in November, and 4.14% a year ago. For all of 2008, Google accounted for 69.48% of all U.S. searches, up 8 percentage points from 2007. (link)